A3. Measuring Shared Value: Performance Indicators on the Societal and Corporate Benefits of CSR

by Paul Wedel

Corporate Social Responsibility has become an important component of successful business operation and like any other business component it needs to be regularly and effectively evaluated. Paul Wedel will present a series of steps to guide management in the evaluation of CSR programs. He will focus on the expectations of key stakeholders and discuss setting objectives, selecting evaluation methods, collecting data cost-effectively, analyzing results and reporting findings in terms that are appreciated by both internal and external stakeholders.

by Dr. Richard Welford

Research has shown that companies only rarely measure the full impact of their CSR activities. The presentation will present a new approach to measuring the outputs, impacts and outcomes of community investment activities using a scorecard approach that measures both societal and company benefits of CSR programmes. The presentation will provide some case studies of how the tool has been applied