A4. Utilizing New Channels for Communicating CSR Programs (Internet, Blogs, etc.)

How to choose the right media to communicate with stakeholders - to be printed or to be wired? by Dr. Naoki Adachi

There is a wide variety of media to communicate with stakeholders. Then, which is the most effective media to deliver your message to the right person? I will report the recent trend of CSR communication by Japanese companies and try to give you some hints to identify the right media.



Utilizing New Channels for Communicating CSR Programs by Robert Grove

The proliferation of new media such as blogs and online forums has fundamentally shifted the communications landscape. These channels offer powerful platforms for companies to truly engage their stakeholders in developing, executing and communicating their CSR programmes.