C1. Back to Basics: The Real 101 of what is CSR / Getting Started in CSR

by Alex Mavro

Philanthropy is not the same as CSR; nor is PR; nor is community service. The reason for having to repeat this, over and over, is that there is so much confusion over what constitutes CSR – which itself is a process, not an end. Everything falls into place once you grasp the basics.



by Lim Cheng Teck

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