C7. The CSR Toolkit

by Ashley Hegland

Ashley will discuss how managers in multi-national corporations operating in the markets of Asia Pacific can balance headquarter CSR imperatives against local community needs. Supported by Edelman's newly released 2007 Asia-Pacific Stakeholder Study, the presentation will outline the four key ingredients to creating a ‘strategic' CSR programme in Asia Pacific.



CSR 2.0 - the latest buzz in the West but what about Asia? by Glenn Schloss

As companies, stakeholders and consumers in North America and Europe move into a new phase increasingly vaunted as CSR 2.0 - greater engagement, embrace of digital tools, more closely aligned with the strategic imperatives of business and empowered consumers demanding safer, better products - how should CSR managers in Asia respond?