D7. Skills for the CSR Professional / Knowledge for the CSR Professional

Skills for the CSR Professional by Eva Wong

Research indicates that corporations with CSR activities have better performance on their productivity and profitability.  CSR adds a new dimension for managers to strategically plan for sustainable development.  Coaching, a brand new management tool which can serve to broaden perspectives, improve mental models, and thereby unleash the creativity of CSR professionals, is a practical and effective tool for CSR implementation.

Knowledge for the CSR Professional by Julius Dumangas

What are the key challenges encountered by CSR Professionals and what skills do they need? Based on the profile of Asian CSR projects, these are CSR program formulation, implementation and evaluation. To demonstrate the value of these knowledge and skills, the presentation will showcase actual CSR cases on engaging external stakeholders, resource mobilization, and securing the support of government.