E4. Beyond the CSR report - communicating your CSR initiatives

by Mandy Balla-Kellett

Many organizations are investing a lot of time and energy into preparing a CSR report. But then what do they do with it? How do they ensure that their CSR activities are communicated beyond the report? Extracting relevant information in ‘bite sized’ chunks tailored to specific stakeholder groups, particularly internal audiences, is vital to the success of CSR initiatives. And what other CSR communications activities do organisations need apart from the report? Communicating around CSR needs to be about integrating CSR into all organizational communications.



by Paul Dunn

Most CSR reports attempt to communicate how effectively a company has ‘handled’ its CSR initiatives. An important element is usually missing. In this fast-paced session, Paul Dunn outlines the ‘missing link’ and shows how implementing it leads to much more effective and impactful CSR.