Sam Y.S. Lee

Sam Y.S. Lee, founder and CEO of InnoCSR Company, has a long and respected history of supporting global CSR endeavors. InnoCSR, Sam Lee’s brainchild, is dedicated to assisting companies design and successfully implement profitable CSR programs throughout China and Asia. InnoCSR’s singular focus is on developing and implementing innovative CSR programs that positively impact a corporation’s bottom line. InnoCSR’s core strategy is linking their client’s products and services with a social problem and formulating programs that both meet CSR objectives and commercial business goals. From end to end CSR / Sustainability strategy consulting services to the organization of Industry specific seminars and trainings, InnoCSR is a full service CSR consultancy.

Sam Lee has experience in both private and public sectors. To name few, he previously worked as a business consultant for Trilogy China in their automobile division, prior to InnoCSR. Before Sam entered business school, he worked for the United Nations Children’s Fund (UNICEF), China, in Private Sector Fundraising. Sam holds an MBA degree from China Europe International Business School (CEIBS) and a B.A. from Korea University. At CEIBS, he successfully launched and initiated BGRC (Being Globally Responsible Conference, Asia’s first and biggest student organized CSR conference. This conference is continuing on into its fourth year in 2009). In addition Sam is the author of “China MBA (2005)” and the co- author of “In Search of Economic Frontier (2006)”, both published in Korea.